The Art and Science of Framing
—plus framing samples from the simple to the sublime.
Gentlemen's Foursome by Arnold Friberg

"I routinely have the gallery frame my originals. Choosing the correct matting and moulding is an art in itself, and Dave and Barb are experts. I am always delighted with the result, and their selection of materials combine with my art to make a complete unit. If clients ask where to have their artwork framed, I send them to Gallery Josephs Fine Art. One can never go wrong with perfection!" -- Judy Larson, artist

"To Dave and Barb, I wish you continued success in bringing fine art to the lives of others and for your excellent framing to both preserve and compliment the art for many years to come.
Sincerely,
Bev Doolittle"

**Special Offer--10% Off Custom Framing
For a Limited Time**

When the artists themselves, like Judy Larson and Bev Doolittle have had art framed by us for their personal collections, and are very pleased with the quality, you know you can count on us to do an excellent job.

Why Custom Framing?

Here's how to get the most enjoyment out of your prints and originals, and make them last for the rest of your life, plus give pleasure to coming generations.

Fine art on canvas or paper that's not properly protected can be damaged by light, temperature, acids, humidity, poor handling, insects, and pollution. Good custom framing enhances the experience of art, and protects and preserves the work as well as acts as a bridge between the environment and the art. It takes the viewer's attention off the surroundings and brings it into the image itself.

Poor framing pulls attention away from the art and lessens its importance. An expertly done frame brings out the full beauty of the piece.

Physical Elements:
The Glazing

Glazing is a flat sheet of transparent material, such as glass or acrylic sheeting, which covers and protects the surface of the artwork while allowing the full beauty to be viewed. Acrylic sheeting (e.g. Plexiglas or Lucite) is often used instead of glass, as it has the benefits of being unbreakable and lighter in weight, and offers greater protection from ultraviolet radiation.

Ultraviolet radiation in the home, from filtered sunlight, fluorescent fixtures, and even ordinary light bulbs is the main cause of fade in prints (not to mention furniture, drapery and carpets). Acrylic sheeting with ultraviolet protection reduces the ultraviolet radiation affecting your art by 97%.

We almost always recommend the use of acrylic sheeting over glass. The one exception would be if a medium such as soft pencil, charcoal, pastel is present on the surface of the artwork. In this case, glass should be used, as the static charge present on the acrylic sheet could attract loose particles of such media. Where a composition is in no danger of flaking, acrylic with ultra-violet protection is the best choice, and is the museum quality standard*.

The Mat or Liner

Mat board serves two very important functions in framing: It protects the artwork, and it showcases and enhances the framed subject. Mat board provides a barrier from the airborne pollutants, moisture and other damaging substances that can reduce the life of the framed piece. We use matting for watercolors and prints. Liner for original oils and reproductions on canvas.

Mat board comes in a wide variety of colors and materials. Use only acid-free mat materials for works of art on paper, certificates and diplomas. Museum quality rag mat boards provide optimum archival protection; we recommend it for extremely valuable original works of art, rare and antique documents and items of historical importance.

Matting in its simplest form consists of two boards; the backing board and the window board. The backing board supports the work of art, which is attached to it, and needs to be of sufficient thickness to adequately support it. The window board provides a border around the artwork, and prevents the glass or other glazing material from contacting its surface.

The mat window can be cut to either cover the margins of the artwork (over mat) or to reveal all the edges (float mat). By cutting the window opening with a 45° bevel, the framer minimizes the casting of shadows on the surface of the piece. A mat can be floated a half inch or so above the underlying surface to create a feeling of depth. Sometimes the framer inserts a fillet of similar material to the frame between the matboard and the art. You can see examples of each of these techniques to the left.

(CONTINUED ON PAGE TWO—"The Frame Itself")


*Museum or conservation quality standards have been established by the Library of Congress, along with other nationally known galleries, to preserve prints in the best possible condition, and to prevent any future damage, or acid burning that can be caused by inappropriate matting and framing. By adhering to these high standards of excellence, you can be assured that your prints and other valuable collectibles will be well preserved for many generations.



Call us today at (661) 733-0906, or send an email to galleryjosephs@gmail.com   and we will be happy to provide you with the high quality framing Gallery Josephs Fine Art is known for. (For fastest service, please include your phone number in your message.)

See page two for more spectacular examples of the framers art to help you in your framing choices.

Taos Flowers by R.C. Gorman
Silverthorn by Maitz
Beach Bonfire by Stephen Lyman
Bugged Bear by Bev Doolittle
Pintos by Bev Doolittle

MORE ON
PAGE TWO!

Bev Doolittle -- more beautiful custom frames  including  Inlaid Frames

Artists Portfolio Gallery Directory Framing Section, Page 2.